Five design directions for coviaconsulting.cc — each built across Home, Talent and Community using real content from the COvia brief

"via" means route. The site acts as a calm corporate wayfinding system that sends each visitor down their path without friction.

Brand fidelity

Closest to the brand brief — Restrained palette built directly on the brief colours (#EEF2F2 pale grey-green, #143842 deep teal, #1A1A18 near-black, and #4FC3BC bright-teal signal lines).

Display + body fonts

Montserrat (600 display, −0.02em) + Hanken Grotesk (body)

Hallmark macrostructure

15 Split Studio (alternating diptychs + route diagram) · Nav N5 floating pill · Footer Ft5 statement ("Find your route.")

Signature moment

An SVG bright-teal wayfinding route line that forks in the hero into Employer ("Book a conversation") and Operator ("Join the community") signposts, then threads section markers down the page.

Honest trade-off / risk

Calm and immediately trustworthy, though it can read understated next to more radical editorial directions unless the route diagram and diptych pacing carry strong tension.

An invitation-only community presented as a private members' house: letterpress invitation stationery, quiet confidence, and personal correspondence.

Brand fidelity

Dark-first interpretation — Drenched deep teal (#0F2C33 and #143842) paired with warm ivory (#EDEBE3) and fine gold hairlines (#C9A24A) drawn from The EA Edge palette.

Display + body fonts

Zodiak (roman display serif, 400–500) + Switzer (body & UI)

Hallmark macrostructure

03 Marquee Hero + Letter-toned body · Nav N6 centred masthead · Footer Ft2 letter sign-off ("With you in the executive office,")

Signature moment

A double-gold-rule letterpress invitation card hero with a numbered seat line ("Seat 19 of 50 · Founding members") and teal/gold duotone portraiture.

Honest trade-off / risk

High craft and sense of belonging for senior operators, but the club-like gravitas may feel more tailored to the community than to fast-moving startup hiring teams.

The Executive Assistant's real daily artefact — the week-view calendar — becomes the structural grid of the website.

Brand fidelity

Playful-professional expansion — Retains the working draft Bricolage Grotesque headline voice and expands the palette with calendar block tints (mist, gold, clay) anchored by deep teal.

Display + body fonts

Bricolage Grotesque (600–700 optical display) + Figtree (body)

Hallmark macrostructure

01 Bento Grid (Mon–Fri week view + 09:00–16:00 gutter) · Nav N1b three-section · Footer Ft6 tabular schedule (Bengaluru IST · Auckland NZT)

Signature moment

A Mon–Fri week-view hero grid where offerings, the next Discourse session, jobs, and founding seats sit as scheduled calendar blocks crossed by a live teal "now" line (collapsing to a single-day agenda on mobile).

Honest trade-off / risk

Immediately memorable and insiders recognize the artefact right away, though the calendar motif needs restraint on prose-heavy sections so it never feels busy.

A Swiss-modernist annual report. Unapologetically typographic, architectural, and strictly data-honest.

Brand fidelity

Bold typographic outlier — Elevates the brief secondary bright teal (#4FC3BC) into a full-bleed hero field with stark white rectangular panel buttons, 2px rules, and zero border-radius.

Display + body fonts

Archivo Expanded (125% width, 800 display) + Archivo (100% width, 400 body)

Hallmark macrostructure

04 Stat-Led (real figures only on a strict 12-column grid) · Nav N9 edge-aligned · Footer Ft4 report index

Signature moment

A 10×5 dot matrix of the 50 founding seats in the Gated Operator Community that fills in sequence on load, paired with hairline-ruled founder figures (15+, 20+, 28+ years).

Honest trade-off / risk

Commands instant attention and strips away consultancy clichés, but its sharp 0px-radius Swiss brutalism is intentionally polarising.

Hiring for the executive office is a strategy decision. Present COvia the way a top strategy firm would: full-sentence action titles, numbered exhibits, frameworks, and source notes.

Brand fidelity

Board-ready editorial — Crisp white ground and pale grey-green exhibit panels (#EEF2F2) with deep teal (#143842), chart tints (#8FB3B5), and a single gold callout per page.

Display + body fonts

Source Serif 4 (roman optical display, 400–500) + Public Sans (body & tabular UI)

Hallmark macrostructure

19 Map / Diagram (numbered exhibits + sentence action titles) · Nav N11 mega-menu · Footer Ft1 minimal

Signature moment

Exhibit 1: "Where each executive office role creates leverage" — an interactive, keyboard-accessible SVG 2×2 matrix (Strategic scope × Operational depth) plotting Executive Assistant, Chief of Staff, and Founder's Office.

Honest trade-off / risk

Speaks directly to C-suite founders, board members, and institutional advisors on the Talent side, though the analytical tone is more formal than a typical community site.